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China CEO Voices of Experience from 20 International Business Leaders eBook Juan Antonio Fernandez Laurie Underwood Kostenlose Bücher TNS

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  • CHINA CEO Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey Company, and many more.

    Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.


    ebook,Juan Antonio Fernandez, Laurie Underwood,China CEO Voices of Experience from 20 International Business Leaders,Wiley,International - Marketing,BUSINESS ECONOMICS / International / Marketing,BUSINESS ECONOMICS / Leadership,Business,Business Economics,Business Management,Business / Economics / Finance,Business/Economics,Chief executive officers,Chief executive officers.,China,Executive ability,Executive ability.,GENERAL,How-to/Do-it-yourself,INTERNATIONAL BUSINESS ADMINISTRATION,Industrial management,Industrial management - China,Industrial management;China.,International - Marketing,Leadership,Management / Leadership,Non-Fiction,Professional,Singapore,Wirtschaft / Management,business; china; international; nearly; market; today; ambitions; win; profoundly; chaotic; environment; themselves; positions; fastestgrowing; worlds; succeeding; already; highestpotential,BUSINESS ECONOMICS / International / Marketing,BUSINESS ECONOMICS / Leadership,Business / Economics / Finance,International Business Administration,China,Industrial management,Business Economics,Business/Economics,Business Management,Wirtschaft / Management

    China CEO Voices of Experience from 20 International Business Leaders eBook Juan Antonio Fernandez Laurie Underwood Reviews :



    CHINA CEO Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey Company, and many more.

    Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

    ebook,Juan Antonio Fernandez, Laurie Underwood,China CEO Voices of Experience from 20 International Business Leaders,Wiley,International - Marketing,BUSINESS ECONOMICS / International / Marketing,BUSINESS ECONOMICS / Leadership,Business,Business Economics,Business Management,Business / Economics / Finance,Business/Economics,Chief executive officers,Chief executive officers.,China,Executive ability,Executive ability.,GENERAL,How-to/Do-it-yourself,INTERNATIONAL BUSINESS ADMINISTRATION,Industrial management,Industrial management - China,Industrial management;China.,International - Marketing,Leadership,Management / Leadership,Non-Fiction,Professional,Singapore,Wirtschaft / Management,business; china; international; nearly; market; today; ambitions; win; profoundly; chaotic; environment; themselves; positions; fastestgrowing; worlds; succeeding; already; highestpotential,BUSINESS ECONOMICS / International / Marketing,BUSINESS ECONOMICS / Leadership,Business / Economics / Finance,International Business Administration,China,Industrial management,Business Economics,Business/Economics,Business Management,Wirtschaft / Management

    China CEO Voices of Experience from 20 International Business Leaders - edition by Juan Antonio Fernandez, Laurie Underwood. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading China CEO Voices of Experience from 20 International Business Leaders.


     

    Product details

    • File Size 1570 KB
    • Print Length 250 pages
    • Publisher Wiley; 1 edition (August 17, 2011)
    • Publication Date August 17, 2011
    • Sold by  Services LLC
    • Language English
    • ASIN B006063G6I
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